Apart from the colleagues within his creative team, Brandon Sanderson is strictly doing this independently. However, what puts Sanderson in such a unique situation is because, unlike his authoring peers, there is no publishing company to point the blame at. Even the aforementioned Patterson and both Michelle and Barack Obama's deals were criticized when their respective news first broke. This is far from the first time that a writer's book deal spurred the ire of the general public. This may be inspiring for some, but to others, it begs the question as to why does someone who can acquire a $20+ million fund within 24 hours even needs a Kickstarter? Does this take attention away from less-fortunate creatives who actually do need it? Perhaps Sanderson's lack of need for Kickstarter is more of a reason to celebrate that nobility, but not everyone finds cause for celebration when Sanderson is bordering on being a household name. Whether audiences want to be critical or happy for Sanderson, one point that is hard to ignore in conversation is just how fast Sanderson successfully achieved his goal. By comparison, it's hard to say Sanderson exactly took a gamble on this new business venture. Martin, but his works speak for themselves, as do their successes. This is a sharp contrast from the average Kickstarter user who may be lucky enough to have $84 in their bank account as an aspiring author. Brandon Sanderson's name may not ring as many bells (yet) in mainstream circles as, say, a George R.R. While his reason for not going through his publisher this time (more on that later) can be considered noble on the surface, this is still an immensely successful writer who doesn't necessarily need a Kickstarter.
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